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6 B2C Brands Dominating YouTube Marketing Strategy | Examples for Success
Category: YouTube Content Strategy
Over the years, we've seen a plethora of YouTube content – some exceptional, while many with room for improvement.
To elevate your channel into the former category, you'll need to master a blend of skills, processes, research, and, yes, even a bit of luck.
However, there's an alternative approach - copying the masters. This will allow you to surpass any substantial barriers to entry and jumpstart your B2C YouTube marketing strategy.
In this blog, we've curated a list of B2C companies and brands crafting the most compelling YouTube content. If you're considering utilizing YouTube as a marketing platform, you will go right by emulating the content strategies employed by these standout brands.
Don't forget to check out our B2B list also!
The 6 Best B2C YouTube Channels:
1. Shelby's Shawarma
About The Brand:
Shelby's Shawarma is a Canadian restaurant chain that offers the finest shawarmas, falafels, and YouTube Shorts content. Not only do they serve delectable food, but the founder also actively produces humorous YouTube Shorts that promote the brand with finesse.
Why it makes the list:
For three reasons, Shelby's Shawarma secures the top spot for the best B2C YouTube strategy. First, their masterful incorporation of comedy into their content. Corporations often struggle with this, as humor can potentially lead to politically incorrect branding incidents if not executed appropriately.
Second, their intricate use of storytelling and character development is impressive. Despite mostly using 60-second YouTube Shorts, Shelby's Shawarma created an in-depth cast of characters, some with pronunciation quirks to a few with a hatred for putting ketchup on Shawarma. However, in this case, they've skillfully played off racial stereotypes and stigmas while respectfully poking fun at their own culture.
Lastly, a recent development sees them take a more wholesome approach. One of the founders has traveled to Lebanon to hand out their tasty shawarmas to refugees in the area. With a content strategy as amusing, unique, and kind-hearted as Shelby's, it remains first on our list and serves as a stellar example for others to follow in the food industry.
2. Mainley Flies
About The Brand:
Mainely Flies, part of Mainely Outdoors, is a fly fishing equipment and guiding company based in Ellsworth, Maine, USA. They specialize in selling custom-made, hand-tied fly fishing flies and guiding services.
For those new to fly fishing, a 'fly' imitates a bug or insect crafted from string, feathers, and foam, used as bait for fishing.
While fly fishing is fascinating, how owner Jesse Rochester utilizes the YouTube Shorts format to promote his brand, hand-tied flies, and fly-fishing history is even more captivating.
Why it makes the list:
Mainely Flies earns a spot on our list because they've mastered the YouTube curiosity gap. Additionally, they've invested in high-quality video cameras, audio equipment, and editing techniques, which sets them apart from competitors. The macro close-up nature of tying flies also works exceptionally well for the Shorts format.
But there's more. The real selling point for this channel is that the owner capitalizes on every aspect of these Shorts to generate more content. For instance, the fly featured in the YouTube Short is further explained in long form on the channel. From there, a purchasable link to the fly and related services is promoted, completing the sales funnel for those interested.
3. Attorney Ryan
About The Brand:
Attorney Ryan, a Workers' Rights lawyer in California, creates YouTube Shorts explaining how employees can protect themselves against unfair treatment, serious injuries, and wage theft, ensuring they receive the justice they deserve.
Why it makes the list:
Attorney Ryan focuses primarily on producing YouTube Shorts and TikTok content in a vertical format. Despite the brief video length, he still delves into the most pressing and relevant topics concerning employee legal rights. Each rapid-fire legal insight offers viewers immense value, potentially saving a viewer substantial money and emotional distress.
Ryan's charismatic on-camera presence and articulation make dry legalese engaging. As with all effective content strategies, Attorney Ryan ensures he links to his professional legal practice for potential viewers needing his assistance or referrals to lawyers in their area. These factors combine to make Attorney Ryan's content strategy one of the best in the employee legal space, earning him a well-deserved third place on our list!
4. EPB Research
About The Brand:
We've explored food and fly fishing brands, but did you know you can use YouTube to market your macroeconomic research company?
It turns out you can!
EPB Research, led by accomplished economist Eric Basmajian, analyzes short- and long term economic cycles. Increasing brand awareness for this niche may seem like a heavy task with dry economic data at your disposal. Still, Eric and his team continue to transform it into deeply engaging content.
Why it makes the list:
EPB Research is an underrated finance channel on YouTube and one of the best content strategists we've encountered. Their content strategy consists of two primary formats. First, they create long-form videos with detailed and unique insights on topics like the U.S Debt Crisis and employment statistics. Second, the head of EPB, Ryan, appears on-camera in their YouTube Shorts, consistently presenting a professional image for the brand.
The third key element is EPB's masterful call-to-actions. Rather than directly addressing the audience to visit their website or sign up for their services in their videos, EPB produces hugely captivating content that compels viewers to learn more about the brand on their own accord. Conveniently, the links to their courses and investing services can be found in the description of their long-form videos for those interested.
This combination of engaging content, professional presentation, and subtle yet effective call-to-actions earns EPB Research a well-deserved spot on our top B2C YouTube Channels list.
5. Motion science
About The Brand:
Motion Science is an educational training brand for visual creators looking to enhance their motion design skills using Adobe After Effects, Cinema 4D, and other top-of-the-line motion design software in the movie industry. Run by Cameron Pierron, a motion science mentor, he combines his motion design and video production expertise to create an ideal YouTube content strategy for his online courses and mentorship programs at motionscience.tv.
Why it makes the list:
Motion Science's value-based approach differentiates it from other motion graphics brands. Cameron offers valuable tutorials on his YouTube channel, attracting aspiring motion graphics creators seeking expert advice. This channel delivers abundant wisdom, teaching critical design skills and software techniques for free. Paired with Cameron's informative, professional tone, and talent for breaking down steps, the content becomes highly accessible to viewers.
Furthermore, Motion Science promotes its services through these videos in a seamless manner that most B2C brands struggle to achieve. As you watch Motion Science's videos, you'll be given relevant opportunities to enhance your skills in specific motion graphics areas through related courses. For example, while watching a video on After Effects skills, you may receive an offer to learn from their After Effects academy.
This discreet approach benefits the viewer seeking improvement and the Motion Science brand, attracting more dedicated students.
The combination of delivering valuable content, skillful presentation, and seamless promotion earns Motion Science a well-deserved spot on our list of top B2C YouTube Channels.
6. The Ocky Way
About The Brand:
The Ocky Way is a YouTube channel for a New York deli shop called 'Ocky Way.' Initially gaining a large following on TikTok, it's now making the rounds on YouTube Shorts due to its absurd sandwiches and the creator's unique presentation. At this unconventional deli, you can get custom sandwiches created in the signature 'Ocky Way' by Rahim Mohammod, aka General Ock. It's hard to describe, but the YouTube marketing strategy for this deli works impressively well.
Why it makes the list:
For several reasons, the Ocky Way earns a spot on our list of top YouTube marketing strategies. First and foremost, it demonstrates that you don't need a high-budget video production to create content that people love and promotes your brand effectively. General Ock's charismatic personality and unique vernacular enabled him to reach a global audience simply by using an iPhone and his unique sandwich creations.
The Ocky Way is a valuable lesson in YouTube marketing for everyone to learn from. Regarding your B2C YouTube marketing, you don't need much money for equipment to achieve remarkable results.
Lessons For Your Next B2C YouTube Marketing Process
The path to successful B2C video content marketing is sometimes complicated, but our examples demonstrate the power of compelling storytelling and engaging content. No matter the size or nature of your product, you can generate interest online with the right approach.
If you're ready to elevate your YouTube marketing strategy and transform your channel into a powerful customer acquisition platform, our team at VideoHerd is here to help.
We have creative experts on retainer, ready to devise irresistible ideas to promote your content on YouTube.
Let's create helpful content with your product at the centre, so you can master the art of YouTube marketing and grow your sales. Click the button below to start your YouTube Lead Generation today.
