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7 YouTube Shorts You Need To Make For Your Company's YouTube Channel
Category: YouTube Content Strategy
It's no secret that the horizontal scrolling video format has claimed its spot on all major social media platforms. You may have even scrolled across some before reading this article yourself.
We know it's hard to escape these addictive vertical bite-sized social media videos. This is also why we're telling you to join in on them.
But what does this mean for your company's YouTube Channel? For one, YouTube's Shorts lets you test out a whole new way to increase reach, get in front of new audiences, and showcase your brand's personality, all in a short one-minute vertical video.
YouTube Shorts is the perfect place to start if you're interested in testing a vertical video content marketing strategy. This article will show you seven of the best Shorts ideas gleaned from across the internet, from B2B creators and internet businesses alike, so you can immediately increase your company's reach through YouTube's new Shorts feature.
In this article, we'll learn about the following:
What is a YouTube Short
Specifications of a YouTube Short
How to make compelling' Shorts' for your brand
7 YouTube Shorts ideas to launch your enterprise into the Shorts algorithm, drive traffic, and grow your channel
Analyzing your YouTube Shorts
What are YouTube Shorts?
Shorts are YouTube's direct competitor to TikTok and Instagram Reel's rising popularity. YouTube Shorts are vertical videos under a minute in length that appear on YouTube's Short's Shelf, homepage, and recommended video page. There's also a Short Feed on YouTube's mobile app where users can scroll through them on demand, much like TikTok and Instagram Reels.
YouTube Shorts Video Specifications
Shorts are always vertical videos with a resolution of 1080 x 1920 pixels. All YouTube shorts must be under 1 minute long to be recognized as a 'Short.'
When these two parameters are met, your YouTube video will be considered a 'Short' and sent to the appropriate Shorts distribution network. Your Short will display a little differently on your main channel as well. So be sure to create a thumbnail for it to make it blend in with your channel's over-arching visual style.
How to Make Compelling Shorts for your Brand
Creating compelling Shorts is as much an art as a rigid process. However, when it's done right, it offers a vast potential to increase your brand's awareness. To make Shorts that contribute to your marketing goals, engage viewers, and are shareable, you first need to throw away everything you have about regular corporate videos.
Then, we suggest you focus on 3 critical points in every video.
Does my YouTube Short provide some form of value? Value could be a unique fact, showing a behind-the-scenes process, or even entertaining a viewer.
Can my short stand on its own as a 1-minute video? If your Shorts are good, people will automatically check out what your brand is about. That's why building valuable 1-minute content is essential in creating compelling Shorts. Think of your Shorts almost as your regular YouTube videos, except for people with little time to watch the whole ones.
Did I plug my brand or business too much? People can smell if you are desperately making Shorts content to sell a product or service. Your likes and comments will reflect that too. Make sure when self-promoting that you do so as subtly as possible. Remember, the art of creating YouTube Shorts for B2B business is to make content so compelling that you can get a viewer to watch your other videos and click your links without even saying so in the video.
However, if you'd like to learn more about making better YouTube Shorts for your B2B Brand, check out this guide below:
The 7 Best Shorts To Make or Your Company's YouTube Channel
Now, for what you've been waiting for. Over the past 6 months, we've tested, studied, and interviewed creators on which shorts perform the best for their brands and compiled the list for you. We were hoping you could use these 7 Shorts ideas to lay the foundation of your new B2B Shorts content. Let's take a look:
Behind the Scenes Short
Behind-The-Scenes Shorts are videos showing how your business works visually behind the curtains. These are simple formulaic videos: How we turn X into Y. BTS shorts give confidence to potential clients and can often inspire those interested in your field of work. A great example is if you were a web design agency, and you had 7 steps you follow from a client's concept to the complete web page. In Shorts, you'd go through each of them quickly, showing snippets of each stage on screen.
Humorous/Emotional Business Story
Humorous or Personality-packed business story Shorts are fantastic. Shorts is the perfect place to combine business with humor while showing your brand's warm personality to potential prospects. Feel free to add a colleague or boss's humorous industry-specific story to your YouTube Shorts showcase.
A Before & After Case Study
The Before and After case study Short visually shows what has changed since a client or customer took on your services. It follows the simple formula: 'I was working with client X, and her problem was Y, So we applied service Z, and in 20 days, Client X had a no more Y problems. Showing this visually is hard, especially for B2B companies, so you may need to coordinate with your animation and marketing departments for the before and after visuals.
Startling Industry Facts Short
We all have that one boss or colleague who's an expert in their field. These people are goldmines. They stay on the pulse of industry trends and know everything about their sector. It would be best to interview them to glean some quick, startling industry facts that your audience would find helpful. Compile 3 to 5 of these in one Short, and you'll have people clicking through your links.
Humor Demonstration Short
A Humourous Demonstration Short again ties humor in with the business. Although hard to pull off, when done right, it can be a genius way to promote your services. A great example would be if you provided industrial document disposal to companies, you launch a series of your team filming what they put into the industrial shredder while filming their reactions. Of course, with the right amount of safety and security precautions in place.
Organic Research Results
Has your marketing team been harvesting insights from your customers? Chances are they have been. And it's time to publish those results. (with great respect to your client's privacy). Posting your insider research can make for a great YouTube Short. For example, you could walk through a pie graph of your research explaining your customer's most significant problems and why they happen.
Did You Know Short
'Did You Know Shorts, are similar to the Startling Industry Facts; however, instead of the rapid-fire fact format, you would dive deeper into one main idea relevant to your industry. For example, if you sold servers to enterprises, you could explain how server virtualization evolved over the years and where it is headed.
Analyzing Your Shorts' Performance
To ensure your Shorts are performing as well as possible and making content that ultimately brings you, customers, you must continually monitor their statistics.
After you post those seven Shorts mentioned above, please watch their statistics in the weeks after.
What is truly valuable to your organization is consistent traffic. During these intervals, you may see some spikes in traffic but don't get too excited.
For a B2B channel, the content that continually gets views or even brings visitors to a webpage consistently is the type of content you want to reproduce.
You may have one winner or a couple. But when you find your best performing Short, study it, replicate it, and keep producing spin-offs of its format.
Doing this will ensure you're using Shorts to give your maximum brand exposure and value to potential clients. And remember, If you're looking for assistance planning Shorts content for your organization, click here below to get a free Creative Shorts consultation from VideoHerd today.