Making Money without the YouTube Partner Program

Is it possible to make money on YouTube without the YouTube Partner Program? If you've been wondering this, prepare to have your mind blown! There are several lucrative methods to monetize your YouTube presence, particularly if you run an online B2C or B2B business. And, in this guide, we'll unveil the secrets to selling on YouTube that won't require you to be a part of the platform's Partner Program.

Below we will explore various effective methods that individuals, small businesses, and larger organizations have successfully monetized their B2B and B2C videos. These strategies go beyond traditional advertising, allowing us to innovatively generate revenue from our content.

Let's take a look!

Selling PDF Guides on Industry-Specific Topics

Do you possess valuable industry insights or insider advice that others might find beneficial? It's time to turn your expertise into a profitable PDF guide and sell it for a small price. Using your YouTube channel to market yourself as a thought leader in your industry, website, and payment processor, you can quickly create a landing page that distributes your digital PDF product. 

You can promote this valuable resource in your YouTube video and include the purchase link in your video's description for a seamless purchasing experience. Combined with a series of Creative Consulting sessions with our experts VideoHerd, you'll have an army of compelling YouTube content to attract and drive sales. The result? A lucrative online sales funnel powered by your YouTube content—without the need for ads or the YPP.

Offering Paid 1:1 Consultations

Are one-on-one consultations a part of your business model? If so, promoting these services on your YouTube channel can prove highly lucrative. Create an information-packed YouTube video on a specific topic of your choice and add a link to book a paid consultation via Calendly.

And just like that, you'll soon see your calendar filling up with paid bookings. With a paywall via Calendly, you can ensure you're compensated upfront for your time while increasing your online presence through Niche YouTube videos. Rinse and repeat, and you've found an innovative way to monetize your expertise.

Selling Access to Your Courses, Webinars, and Digital Workshops

Do you or your company have content that can be turned into training courses? Do you have a some webinars or video content with valuable insights kicking around? If so, we can help you turn these resources into creatively optimized YouTube videos your customers and viewers will find helpful.

Complex business topics that may need to be more digestible for YouTube but great in online course format are a great way to monetize your channel. Suppose you scrape together a few lessons; in that case, you can gate them behind a Learning Management System and promote this course content through strategic YouTube videos.

This strategy is particularly successful for B2B brands using value-adds in their sales process. While it may necessitate additional platforms like Thinkific, Vimeo, or Vidyard, it unlocks a new revenue stream. 

Selling Digital Products (Code Snippets, Templates, PowerPoint Decks, Plugins)

Are you or your company working heavily online? If so, there's a high chance you have or can create digital products that can be easily marketed online through your channel. For instance, you could sell your color-grading templates if you run a video editing/colorist agency.

While you may not be a colorist in LA, the concept remains the same. Digital products are critical items that can get your foot in potential client's doors while also generating revenue at the same time.

If you can monetize access to your code snippets, templates, and any digital product you have created, you have a head start. Spend time with your team to identify which in-house creations could be monetized and productized. Then, drop us a line to determine how to create the right content to attract the right people to buy your product.

Making Money Through Affiliate Marketing: 

Affiliate marketing is one of the easiest ways to start earning money on YouTube. This involves promoting a product or service by sharing it on a social media platform. In our casel YouTube would be a great start being it acts as a hybrid between social media and a website.

If you can create compelling content and convince viewers to click your affiliate link, you can earn a healthy commission every time someone uses your link to make a purchase. Affiliate marketing is a great way to make a passive income, requiring little to no investment upfront. However, this tactic will require building a strong level of trust with your audience and a deep well of compelling YouTube content. If you're interested in building trust with your audience, check out our on-camera article as well.

Going Big with Sponsored Videos: 

In addition to affiliate links we have the esteemed 'Sponsored Content'. If you have a channel with a large enough audience but can't enable YouTube monetization, you could benefit from sponsored videos. All you have to do is attract the attention of companies willing to pay you to create a video around their product or service. After a few emails, I'm sure you'll have some takers. Sponsored videos could be a product review, an unboxing, or even a short mention in your regular video schedule.

You can even be proactive and reach out to brands with a pitch. While this tactic can be hard to pull off for smaller channels, it is one of the more lucrative YouTube monetization strategies you can take advantage of.

Promoting Your Existing B2B Products or Services

And remember, if you already have landing pages for your products and services, you can leverage your YouTube video and its descriptions as additional real estate to link to these pages.

You can attract high-intent traffic to collect leads or sell immediately with the right YouTube Content Strategy. This tactic works exceptionally well when your video content is tailored to address the needs of a specific audience or persona. Ensure you verbally guide your viewers, directing them to click the link in your description for more information about your products and services. It's a simple yet effective way to drive interest and conversions from your YouTube channel.

Attracting People to Your Digital Products with YouTube

Do you need help determining what type of content can help your business sell products via your YouTube channel or other social platforms? We're here to help. At VideoHerd, we offer creative strategy sessions that help clients identify valuable video ideas, topics, and strategies that can be highlighted to monetize their products. 

Drop us a line or check out our unique YouTube marketing services to help your business capitalize on your floating video content. We look forward to helping you transform your YouTube channel into a lucrative business platform.