VideoHerd
Selling on YouTube: Essential Software for Boosting Your Sales
Category: Selling With YouTube
When selling on YouTube, selecting a digital sales stack that works for you is critical before diving into the world of content creation. Think of the YouTube Sales Stack as a digital sales infrastructure or a tech toolkit to make online transactions with your clients and viewers from YouTube as smooth as possible.
With the right combination of software and valuable YouTube content, you'll move viewers through your sales funnel effortlessly. Please note that this list is not exhaustive and will be added periodically, so check back soon. Now let's see what you need in your pack in your stack!
P.S. Check out our article on how to monetizing your YouTube videos without being in the YouTube Partner Program here.
1. Calendly Subscription or Alternative Scheduling Software
Calendly is more than just a scheduling tool - it's your virtual assistant for booking meetings. Anyone with the link can book a slot, and you can even process payments and use it as a form to collect information from prospects right within the platform. Scheduling software is first on this list, as it's a piece of essential selling equipment for your business. Pair a compelling video and call to click your calendar link in the description of your video, and you're ready to start a prospecting session or even a paid consulting call.
Other Calendly Alternatives:
2. Stripe, Paypal, or Other Payment Processors
A reliable payment processor is a must if you're selling information products, consultations, or even access to your existing products. Tools like Stripe or PayPal can easily be set up to quickly add a paywall to your hottest digital or even physical products.
When paired with your sales-optimized YouTube content, you can create a seamless, visual sales page that your ideal viewers pass through. Furthermore, these payment processors can sync with your Calendly calendar or Content Management System to turn your meetings into monetized interactions.
3. Content Management System (Hubspot, Mailchimp, Zoho)
A content management system (CMS) is critical for selling on YouTube. Even more so for medium to larger companies with dedicated sales teams in charge of multiple contacts. Don't get us wrong, it can also work for the solopreneur. However, many CMSs are priced too high to benefit single users.
Either way, a good CMS offers helpful features for creating landing pages, forms, and tracking email chains with your leads. While it might seem a hefty investment, it can be worth it for nurturing and monitoring your YouTube leads.
We know firsthand that when a YouTube channel is optimized correctly, it can generate hundreds of leads a month. All of which you should keep track of, and instead of a spreadsheet, a CMS serves as a central living repository for these people. In addition, a CMS often comes with analytics capabilities. These stats can allow you and your team to determine which YouTube videos, topics, and lead magnets attract the most leads to your business. This is crucial data you can use when striving to increase your sales from YouTube.
4. Learning Management System (e.g., Thinkific, Udemy, Skillshare)
A Learning Management System (LMS) is your one-stop shop for housing a vast array of video content and curating sellable courses. Whether it's streamlined webinars, paywalled long-form videos, or detailed PDFs, an LMS has got you're back when it comes to selling on YouTube. It's a straightforward way to package and host a product you can promote directly from your YouTube videos, allowing you to elevate your brand's lead generation strategy and expand your revenue stream.
5. A Working Website
Last but not least, a website is an absolute necessity even when we're talking about selling solely from YouTube. Having a web presence is essential for several reasons. Firstly, it strengthens your professional presence and extends your online branding. This will help YouTube viewers build trust with you and increase their chances of doing business with you.
Secondly, a branded website provides another avenue to get eyeballs on your YouTube videos. If you're creating web content with the intent to be indexed in search engines, you will eventually receive referral traffic to your pages which will have your videos on them (hopefully). This will increase the number of prospects seeing your content and can boost the amount of awareness and potential leads coming in from your content.
A website is your digital shopfront where customers and viewers from your channel can explore what you offer and see what you're all about. It's like having a 24/7 open store that's accessible from anywhere in the world. Everyone selling with YouTube should have an optimized website with that reinforces their excellent B2B and B2C YouTube Sales content. This combination can effectively create a deeper connection with your audience and boost your selling potential.
Good Sales Stack Vs. Good Sales Videos
Selling on YouTube is a bit of an art that involves a host of essential software tools, each playing a role in connecting your sales process. From scheduling meetings, processing payments, managing content, and hosting your digital products, having the right tools is crucial to successfully selling on YouTube.
But remember, even with the best software stack, the core of your sales efforts lies in the quality and effectiveness of your YouTube videos. That's where we, the team at VideoHerd, step in.
With our experience in video production and understanding of the B2B YouTube landscape, we're here to help brands through the process of creating compelling YouTube videos that help sell their products.
If you're interested, our creative consultation and coaching services are here to help you leverage the power of video to promote your online products. Click the button below if you're ready to transform your YouTube channel into a sales powerhouse:
