VideoHerd
Starting A Successful Business YouTube Channel From Scratch
Category: B2B YouTube Marketing
Creating a successful business YouTube channel is not as hard as it sounds, but it won't be a picnic either.
If you've been tasked with building out your company’s channel or want to use YouTube as part of your marketing strategy, you will need to invest time, conduct extensive testing, and sometimes disregard some advice from your superiors about which videos to post.
Though this may sound like a tall order, your team and bosses will thank you when the leads and attention you generate for the business start rolling in.
Why Should You Trust Us?
We've guided numerous companies in transforming their B2B YouTube channels into powerful marketing acquisition tools. To achieve this, we use a six-phase approach that transitions a basic channel without direction to a dedicated YouTube brand that can generate deals, leads, and occasionally even ad revenue.
In this article, we will explore these phases together, shedding light on what it takes to build a solid YouTube channel for your brand & business. Understand that these phases require a ton of commitment and success on YouTube often takes 8+ months. We often compare the process of creating a YouTube channel to igniting a fire on a deserted island. It requires experimentation with various techniques, and while some methods may disappoint, in the end, you'll bask in the satisfaction of your achievements.
Phase 1 - Exploring Your Space (1 Week)
Overview:
Dive into the YouTube ecosystem and look at channels in your niche to understand where your business might fit in.
Action Steps:
Explore channels related to your business. Take notes on popular video formats, competition levels, view counts, and monetization techniques. Think of your content creation journey as trying to ignite a fire: Take note of different topics or content types which you can experiment with to see what captures more attention.
Outcome:
Create a detailed spreadsheet detailing business-specific topics, video performance metrics, and insights into what resonates with audiences.
Phase 2 - Getting Started (1-3 Months, 10-20 videos)
Overview:
Overcome the initial hesitations of video publishing and start producing.
Action Steps:
Use insights from Phase 1 to develop 10-20 videos on industry topics. Aim to enhance specific elements in every video, such as the intro, hook, structure, and editing in each video you post. Get ready to embrace the feedback and iterate.
Outcome:
Here you will start to get a solid foundation of content, gradual improvement in video quality, and a growing comfort with the video creation process.
Phase 3 - Video Analysis (1 Week)
Overview:
Deep-dive into your analytics to understand video performance.
Action Steps:
Examine YouTube analytics, emphasizing metrics like watch time, Impression CTR, Percentage Viewed, and Average View per Viewer. Collate a list of the top 5 performing videos, dissecting their success factors. Take special note of viewer comments and feedback.
Outcome:
An analytical report highlighting what's working, what's not, and directions for future content.
Phase 4 - Creating and Creative Direction (6 Months, 30 Videos)
Overview:
Craft a unique voice and style for your channel based on previous learnings.
Action Steps:
Harness insights from your top 5 videos, and consistently implement them in the next set of videos. Focus on refining and honing this newly identified style, while staying attuned to industry trends and shifts.
Outcome:
A recognizable, unique style for your channel and a stronger connection with your audience.
Phase 5 - Master and Monetize (4 Months, 20 Videos)
Overview:
Now that you have a grip on video-making, it's time to capitalize.
Action Steps:
Implement various monetization techniques, such as off-site linking, selling informational products, employing affiliate links, or joining the YouTube Partner Program.
Outcome:
A steady stream of income from various avenues, capitalizing on your growing authority in the YouTube space.
Phase 6 - Expand Your Reach (10 Videos)
Overview:
Leverage collaborations and YouTube SEO to amplify your brand's reach.
Action Steps:
Collaborate with industry peers or larger YouTube channels. Engage in joint content endeavors, like guest interviews or podcast discussions, to introduce your brand to wider audiences. Also, focus on enhancing your search engine rankings and broadening your online presence.
Outcome:
Increased channel visibility, a more diverse audience, and enhanced brand credibility.
Continually Growing and Advancing Your Video Presence
Congratulations on laying the foundation for a promising YouTube channel. The journey doesn't end here. Dive deeper by consistently elevating your video quality, and stay attuned to your audience's preferences. Intertwine this strategy with strategic call-to-actions for your services and products. The synergy can transform your channel into a lucrative venture in roughly 8 months or more.
While embarking on this journey may seem overwhelming, remain resilient. Remember, YouTube content isn't just fleeting—it's evergreen. Such content can seamlessly be repurposed and embedded into your website, playing a pivotal role in influencing your customers' purchasing decisions. So, even if results trickle in a tad slower than expected, you’re amassing a valuable trove of video assets that work tirelessly to promote your offerings. In today's digital age, the hunger for video content is insatiable. Capitalizing on this trend? Now that's a monumental win-win.
Take Your Business Channel to New Heights:
If carving out a niche in the YouTube landscape feels daunting, fret not. We’re here to guide every step of the way. Become a part of the Video Herd community and unlock a complimentary channel consultation. We're committed to demystifying the content creation maze, helping you pinpoint the ideal videos for your brand. Ready to amplify your impact? Click here to get support on your YouTube marketing journey today.
