The 7 Most Profitable Niches on YouTube in 2023

YouTube is arguably one of the most prominent and influential social media platforms today, presenting many opportunities for people and brands to showcase their content creation skills. One of the best ways to grow a YouTube channel and make money through your videos is to establish a strong niche, exhibit your expertise, and monetize through the YouTube Partner Program.

Now, this all sounds like fun but it can take some time. If you’re still serious about making money on YouTube and wondering where to initiate your journey towards developing your unique niche and brainstorming channel ideas, let this article be your guide.

In it we will show you some of the most profitable YouTube niches that can help you steer your YouTube content in the right direction.

Firstly, What is a YouTube Niche?

A YouTube niche is the specialized content category that a YouTube channel concentrates on. An example could be: “Trading Stock Options on the S&P” or “Barcelona Travel Tips”. This focus enables creators to demonstrate their expertise in a specific topic. Niches can range from broad categories, like cooking, to more specific sub-niches, such as vegan dinner recipes. It’s essential for you to choose what your niche is and how specific you’re going to go. 

The Most Profitable Niches on YouTube

The good thing about YouTube lies in its massive variety of niches. This gives creators room to create unique perspectives and new spaces where they can fit in. After looking into YouTube trends and statistics, the following niches not only popular but also are shown to portray profitability in the ascending order:

1. Gaming Niche

Gaming is a massive and saturated sector on YouTube. Channels may include gameplay commentaries, strategy guides, and game reviews. If gaming is your passion and you’re keen to monetize it, this could be your ideal niche. However, tread carefully as there is a lot of competition.

• Estimated CPM: $2 - $5

This niche tends to have a lower CPM as the audience is typically younger and may not have as much disposable income. Still, the 2-5 dollar range is above average on YouTube in 2022.

2. ASMR Videos

ASMR (Autonomous Sensory Meridian Response) videos have emerged as a high-paying niche with a relatively low barrier to entry. Depending on your on-camera personality,  attracting a dedicated audience that seeks the relaxing, tingling sensations these videos can provoke can also attract some decent revenue.

• Estimated CPM: $2 - $5

  • Despite the dedicated following ASMR videos tend to have, they typically do not draw high-paying advertisements and may have lower CPM.

3. Entertainment Videos

Comedy skits, pranks, and stand-up routines have launched many YouTube influencer careers. Entertaining content has always been a crowd-pleaser and has potential to go viral. 

Estimated CPM: $2 - $6

• Entertainment content can draw a wide range of viewers, which is attractive to advertisers but may result in a broad CPM range.

4. Educational Content

Creating informative, instructional videos can prove to be both fulfilling and profitable [https://www.videoherd.com/blog/post/how-to-create-a-winning-video-marketing-strategy-for-your-organization], especially if you are skilled in a specific area.

• Estimated CPM: $4 - $10

  • Educational channels tend to have a more targeted, dedicated audience with deeper pockets, which can lead to higher CPM rates.

5. Life Hacks

Life hack channels, focusing on innovative solutions to everyday problems, consistently draw substantial views.

• Estimated CPM: $3 - $7

  • These channels often appeal to viewers looking for practical, actionable advice, and may draw a broad audience and an above average CPM.

6. Technology and Gadgets

Reviews, walkthroughs, and tech explanations dominate this competitive but lucrative niche. Unique angles, and in-depth information, and strong on-camera presence are key to flourish in this arena.

• Estimated CPM: $6 - $15

  • Tech-focused content tends to attract a more affluent audience interested in the latest gadgets, software, or services, making these channels highly valuable to advertisers.

7. Personal Finance

With relatively low competition and endless unique content possibilities, personal finance, which includes investing, saving, budgeting, and stock trading, is burgeoning as a profitable niche.

• Estimated CPM: $10 - $30

  • Personal finance is a highly lucrative niche because it attracts an audience that is specifically interested in money management, making it very valuable to advertisers.

What is CPM and How it Effects Earnings on YouTube

CPM (Cost Per Mille) is an acronym that tells us the amount an advertiser pays for 1,000 advertisement impressions on a YouTube channel. An Advertisement Impression is when an ad appears on a video.

While CPM rates vary significantly based on various factors, the average YouTube CPM is estimated to range from $2 to $10. The factors moving CPM and overall earnings include the channel’s niche, video topics, viewer location, and video length. For example, advertisers may pay higher CPM rates for finance or tech-related content compared to entertainment because the audience is often more valuable to advertisers. The same is true for different demographics.

The Importance of Choosing the Right Niche

Selecting the right niche is a critical to building an engaged and loyal audience. It entails choosing a field that you are passionate about and that resonates with viewers. A niche sets you apart in the crowded YouTube ecosystem, establishes you as an authority in your field, and can significantly impact your ad revenue, as advertisers are often willing to pay a premium to reach a targeted audience.To choose your own YouTube niche or pivot into a new one, consider your passions and the unique perspective you can offer. Assess the potential audience size and existing competition. Aim for fresh, unique ideas as these are what will help your audience grow. Furthermore, If you'd like help targeting a niche, we have your back. Consider reaching out to us for a free strategy call here.

Final Thoughts

Achieving a massive subscriber count on YouTube is not the only way to profit on the platform. Often times, choosing and intensely creating for a unique and lucrative niche is often just as profitable. Either-way, YouTube and YouTube marketing demands consistency, engagement, and strategic effort. Selecting a niche that aligns with your interests and content creation abilities is critical. We wish you the best of luck on your creations!