VideoHerd
Why Low Views On Your B2B YouTube Videos Is a Good Thing
Category: YouTube SEO
A shocking majority of our clients starting YouTube channels for their business said their biggest fear was their videos not getting enough YouTube views.
If you share this fear, you're not alone. In this article, we'll explain why lower views can benefit your business's YouTube channel when promoting your company on the platform.
And, if you'd prefer to watch the reasons why, we've got a great video below highlighting why in video format.
Each View Has More Value For Business Channels
When we hear the word ‘YouTuber,’ we immediately think of a charismatic entertainment influencer making content for the younger generation. While this is a significant segment on YouTube, it’s not the only way to YouTube successfully. A successful YouTube channel for business differs wildly from a successful entertainment channel.
Business channels can use YouTube to send their traffic to existing pages to help them monetize their efforts off the platform.
On the other hand, the entertainment YouTuber (usually) does not, making them more reliant on accumulating views for monetization or getting enough followers to donate to them. With vastly different objectives, each of these YouTube channels must use different content strategies to reach them. We here at VideoHerd see this as a spectrum in the YouTube ecosystem.
Business Viewers have Different Goals
With business channels, the content strategy focuses on providing value for a specific person or audience instead of the mass appeal entertainment channels cater to.
This cuts out the random viewers, lowering the overall view count and audience, but increases the value of the remaining viewers. These remaining viewers are genuinely interested in the video content and are likelier to become buyers of your products and services. Making this the most important more views won’t help your business. But getting fewer views eliminates the uninterestedness and gives you a platform to speak to qualified people directly.
Business Channels Prioritize Quality of Viewers over Quantity of Viewers
Business channels create content about highly niche and complex topics relevant to their industry. The number of people interested in these topics is minuscule compared to the entertainment YouTubers. However, the amount of purchasing power or influence each B2B YouTube viewer has over the average Entertainment YouTuber is vastly higher.
The nature of a niche B2B content strategy means business channels will pull in only a few views per video a day. However, the viewers you pull in have a much higher chance of being showcased in front of people who can buy your products and join your digital community.
Over time, this will prove a much more valuable investment, as you'll have a steady stream of leads created with a small but profoundly engaged audience.
Lower Views Keep Your Channel Statistics Healthier
Another reason why lower views can benefit you comes from the way your YouTube statistics are interpreted by the YouTube algorithm.
Since it's statistically easier to achieve a higher watch time average and click-through rate for your channel with lower viewership, targeting a specific audience with niche content is the go-to strategy when starting your B2B YouTube channel.
In return for narrowing down your content, you'll see a boost in some of your stats which will help increase the number of times your videos are recommended to people via these areas:
YouTube search results
YouTube recommended feed
And even potentially on the Google search results as well
Eventually, the algorithm will see how long people stay watching your videos and continue sending traffic to them if your content is valuable enough.
Viral Videos are Bad For Business
Many of us have dreams of going viral on YouTube. However, you may want to aim for something other than this to keep your business's online reputation in tip-top order.
There are two reasons behind this. Firstly is because viral videos are unpredictable and uncontrollable. This means that if you go viral, the reason behind it was probably not your intention. When this happens, you lose control of the message you'd like to portray. For example, you could make a video explaining the price difference between gold karats. In the YouTube video, the on-camera performer mixes them up and gives the wrong information. The video blows up, people remix it out of context, they post it on YouTube Shorts and TikTok, and now your jewelry store is being memed online.
Now you have a PR problem that you must clear up. Not that it's the end of the world; it's simply not in the brand's best interest to go super viral. Secondly, is because viral videos attract the wrong audience. Because the footage spreads all over, the viewers won't be tuning in because of your original thoughts or ideas. They will be there because someone has shared the video and told them to watch for something else, derailing the primary intention of your video.
How To Make Content That Drives Action
If you’re interested in finding ways to increase your YouTube videos’ effectiveness, we help B2B companies create captivating content to build and gain a customer acquisition channel through YouTube. Contact us today to see how we can revamp your B2B YouTube marketing strategy together.
