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Why You Should Start a B2B YouTube Channel for your Company
Category: Organic YouTube Marketing
YouTube is the 2nd largest search engine, with 2.6 billion monthly active users around the globe.
With the 2nd highest MAU out of all western social media platforms, YouTube has become one of the best and often underrated places to get your company's products, offers, and services out to the world.
But, to successfully tap into the YouTube mob as a company, you'll have to fight through various influencers, cat videos, and Minecraft content.
However, suppose you successfully position your content in a way that cuts through this noise. In that case, you'll carve out your place on YouTube and create a thought-provoking YouTube channel that drives traffic to your website and generates truly interested leads for your B2B company.
But, before you go all-in on a B2B YouTube content marketing strategy, you must understand that YouTubing for your business is a long-term play.
I'm not going to lie to you. It's not glorious, it starts off slow, and you'll want to pull your hair out when your video editor crashes or your outsourced video editor doesn't follow directions. You may even feel like the lady pictured above.
But over time, targeted customers will filter in, and you will thank yourself for investing in an organic B2B YouTube marketing strategy. Don't believe me yet? Below are the five most significant reasons you should start a B2B YouTube channel today.
The 5 Reasons Why You Should Start a B2B Channel Today:
1. A B2B YouTube Video Becomes a Talking Product Page:
A well-done B2B YouTube video is better than a traditional product page. It takes the form of a living entity that can talk a prospect through your services and their pros & cons while you're sleeping. This can multiply your time by explaining complete concepts in minutes, which can cut down on time it takes to qualify your leads while also growing awareness of your brand.
2. Lead Generation Platform:
YouTube can also serve as an effective lead generation platform. You can generate leads organically by placing a link to your landing page, product page, or online form in the video and channel description. Combine that with a compelling on-screen call to action, and you'll have a recipe for successfully funnelling interested people to your B2B products, services and offers.
3. Builds up your Business Credibility
Most professional marketers use multiple forms of video in their brand strategy. This is because, as humans, we believe what we see over what we hear. Using YouTube for your B2B brand builds credibility and positions your brand as an authoritative source of information fast. However, due to the personal nature of YouTubing, your audience will be quick to see and tell you (in the comments) if they think you're authentic or not, so be sure that you're only creating fantastic content by reading this article below on 5 tips to make fantastic B2B YouTube Content:
4. It Strengthens your Marketing Moat
YouTube-ing for your business's greatest weakness: the time involved in creating the videos - is also its greatest asset.
Producing an effective B2B YouTube channel requires many resources. Some of which your competitors may need access to and don't have. And if they do, it's highly likely they will need more finesse to make their videos digestible to a YouTube audience. This creates a marketing moat you'll have built up with your company channel.
After you've built this marketing moat for your company, you'll have to find ways to make it deeper to stop competitors from catching up. Check out this article below to see how you can continue to grow your corporate YouTube channel to new heights:
5. It Can Become a Long-term Revenue Stream:
Building a robust YouTube channel for your brand can eventually turn into a long-term business advertisement that continuously brings in deals.
And I'm not only talking about running AdSense with the YouTube Partner Program. Instead, creating a repository of high-quality videos positions your products and services on the second-largest search engine in the world and helps get your brand in front of high-intent searchers that are actively looking for solutions your brand can offer. Bringing you, potentially, hundreds of leads to your digital doorstep. Or, when your channel becomes successful, it can eventually lead to branding partnerships, where companies may contact you to be mentioned in your video.
Looking for Help When Building Better B2B YouTube Content
Increasing your brand's reach and authority is increasingly essential in the B2B and online services space. However, this is easier said than done. And it sure doesn't happen overnight. Fortunately, If you're looking for help creating fresh content to show your intangible B2B services or products, we can help you get there. Contact us today to get started!
