VideoHerd
The Biggest YouTube Marketing Mistakes Brands Love to Make
Category: YouTube Content Strategy
The Biggest YouTube Marketing Mistakes Brands Tend to Make YouTube marketing is a subjective topic, but we see there are a few common mistakes many organizations tend to make more that deeply affect their B2B YouTube channel's growth.
These can occur in any branded channel, whether for a B2B technology brand or a university's YouTube channel as well. Today in this blog post, we will highlight these mistakes so you can help your company avoid them in your YouTube marketing efforts.
1. Failing to Build a Relationship with the Audience
It's important to build relationships with your Audience if you want to succeed in YouTube marketing. Many brands use YouTube to attract customers, but they need to complete the crucial step of building a relationship with their Audience and go straight in for the sale. This leads to poor results in their YouTube marketing efforts and often results in them abandoning the platform altogether.
To build a relationship with your Audience, you must provide authentic and valuable video content over time. Once you've established trust with your Audience, you can start promoting your downloads, services, or products.
This makes YouTube a unique marketing platform - it allows organizations to humanize their brand and build relationships through the screen.
2. Posting Advertisement-Like Content on their YouTube Channel
B2B companies often make the mistake of posting long-form advertisements for their business on their YouTube channel. This is a losing video strategy for two reasons. First, most corporate video content is all flash and doesn't give your Audience any value or reason to keep watching. Second, it can tell your viewers that you care more about your corporate image than pleasing them as customers.
To avoid this mistake, you should first check out our article on the 5 elements it takes to create better B2B YouTube content here:
After, you can be sure post corporate flash videos on a second channel dedicated solely to hosting your corporate marketing videos or YouTube ads. This will give your team access to all your content and spare your organic Audience from receiving notifications on videos they don't want to watch.
3. Stakeholders Pulling the Channel in Different Directions
Another common YouTube marketing mistake is letting various stakeholders pull the company channel in different directions. To ensure consistent quality for your Audience, it's essential to have your YouTube channel(s) managed by one or two YouTube experts in your company. These people should have the final say in managing what content gets published to which channel.
If the company's YouTube channel is left up to anyone, your content becomes inconsistent and could risk hurting your Audience's trust in your brand.
However, If you'd like to get tips to stay consistent on your YouTube branding, feel free to reach out to us today.
4. Going Cold on the Community
Once you've grown an audience interested in your brand, it's essential to interact with them regularly. Interacting with your community can boost your relevance in the algorithm and create positive press about your brand.
Feel free to go as hard as Wendy's Twitter team or keep it tame like simply pinning viewers' comments, liking them, shouting them out in your YouTube videos, or even making the occasional user-generated content contest.
Interacting with your community is essential to keep your brand relevant and growing.
Starting a B2B Channel From Scratch? We Can Help!
If you're starting your brand's YouTube channel from scratch, it can be an overwhelming endeavor for your team. If you need support on how to get started or which best practices should be implemented, reach out to us today by filing out our contact form.
We look forward to helping you grow your channel into a lead generation machine.
