VideoHerd
5 Proven Steps to Boost Global YouTube Viewership
Category: YouTube SEO
Are you keen on amplifying your YouTube viewership across specific international regions? Whether promoting a product or service, YouTube is an untapped goldmine for reaching target audiences. You can drive organic traffic and use paid YouTube ads. In this guide, we present 5 steps to magnetize viewers from specific countries. Dive in!
1. Pre-planning - Craft Country-Specific Personas
Begin your pre-planning by understanding the type of content that resonates with your target audience in a specific country. We recommend devising 1-3 detailed personas, encompassing demographics and psychographics. Here's an example:
Persona: Johnny Appleseed Age: 34 Occupation: IT Supervisor at a data-center Interests: Self-development, cyber security updates, world news, politics Hobbies: Rock-climbing, beer brewing, computer gaming, hackathons Nationality: German
Such personas help predict video topics that would interest Johnny and similar viewers. This approach establishes boundaries, ensuring you remain aligned with your target audience's preferences.
2. Research & Analyze Foreign Competitors:
Once your personas are ready, delve into competitor research. Alter your YouTube region settings to your target country, then utilize Google Trends to identify trending search queries related to your offering. Compare findings with countries having similar populations to get a baseline.
In Google Trends, map out high-intent queries by location, spotlighting variations across countries. Additionally, translate and input these queries into YouTube, studying foreign competitors’ tactics, such as thumbnail design, video format, and titling strategies. Document these insights for the next phase.
3. Video Planning:
Harness your research and persona insights to design your video. Consider:
Crafting a compelling video title tailored to viewer interests.
Designing an enticing thumbnail prompting viewer clicks.
Structuring your video with a captivating narrative.
Your title should embed your keyword and resonate emotionally. Thumbnails should visually hint at the video's value, crucial for bridging language gaps. Familiar symbols can enhance relatability. For comprehensive video structuring guidance, check out our article on how to create better B2B content here.
4. Incorporate Subtitles for Target Regions:
Post-production, enhance accessibility by adding subtitles in the targeted language. Using our German persona as an example, append German subtitles. Platforms like Rev.com can transcribe your video in multiple languages, generating '.SRT' files. Upload these alongside your video on YouTube for seamless multilingual accessibility.
5. Refine Upload Settings:
For optimal reach, tweak your video's metadata:
Recording Location: Tag the target country, even if filmed elsewhere, paying tribute to your target audience.
Hashtags: While smaller in impact, YouTube allows three hashtags in the description. Integrate your target country to showcase tailored content creation.
Bonus Step:
Promote on language-specific forums. Engage with niche forums in your target countries, promoting discussions around your video content by posting your videos in these forums.
In Conclusion:
While these 5 steps don’t guarantee instant success, consistent implementation can yield substantial viewership growth within a couple of months. Remember, irrespective of geography, your content should be compelling for the target audience. Interested in elevating your video strategy? Reach out to us for a quick call on structuring your YouTube videos for maximum global impact here.
