VideoHerd
Create Better Content with YouTube Shorts New Creative Tools
Category: YouTube Ideation
YouTube Shorts are becoming a revolutionary medium with over 2 billion logged-in users tuning in every month they're starting to rival TikTok. Whether you're a seasoned content creator or new to YouTube Marketing, YouTube Shorts now come packed with a few new tools that are designed to upgrade your content and boost your brand's creativity. But, are they worth the hype? Will they help you attract more customers? And what exactly are these new tools? If you're wondering, we've got you covered. In this guide will walk you through what these new tools are and how to effectively utilize them on YouTube Shorts.
1. Collaborate and Remix with the 'Remix' Tool
Remix, YouTube’s latest addition, lets you record a Short in a side-by-side format with other YouTube or Shorts videos. It also allows you to use the audio of a Short as well. The possibilities with this are endless, especially in a B2B context. Perhaps you're a pool company and you could use this tool to answer a concerned creator's question with your own in-ground pool solution. Or engage in fun duets with your audience. You can access this feature by clicking the "Remix" button, which will take you to a split-screen layout where you can create from there.
2. Bringing YouTube Shorts to Life with Effects and Stickers
YouTube has recently added dozens of new Shorts effects and stickers to empower your storytelling. But what do these things actually look like? Well, on the sticker front, we now have the Q&A sticker, designed to create interactive content from your comments or yourself. This feature allows you to pose questions to your audience and get engaging responses directly in the comments section. It also allows you to take comments and pin them to the screen while you create content around the comment subject matter. You've probably seen this on TikTok, however now YouTube has implemented it as well.
Check out our strawberry bush filmed with YouTube Short's new fish-eye effect.
3. Testing Live Vertical Video
Are you looking to forge a stronger bond with your viewers? Do you miss going live on Instagram? If you're a normal person, you probably answered no to the latter. However, if you like the thrill of going live, and doing so vertically, YouTube is now testing a mobile-first vertical live video experience.
Previews of these live videos will appear in the Shorts feed, offering a new, immersive way to engage with your audience. It's similar to a Twitch and Instagram live action experience now on the YouTube platform. Stay tuned to our blog when we'll test the best use cases for this update for B2B brands. Either way, these live sessions will support Super Chat, Super Stickers, and Channel Memberships, giving creators the opportunity to monetize their live content.
4. Get Inspired with Suggested Effects
Inspiration often strikes when we see the work of others. YouTube's new Suggested Effects feature can streamline your creation process. When you find a Short that inspires you, simply tap the "Remix" button and select "use sound." YouTube will automatically suggest the same audio timestamp and effects from the original Short, providing you with a starting point that you can then personalize. Give it a try!
5. Organize and Revisit: Save Shorts to Playlists
YouTube recently introduced the ability to save Shorts to playlists directly from the Shorts feed. This is a fantastic tool for both creators and viewers. As a creator, you can curate Shorts that inspire you or simply save effects that you would like to try in future videos, and organize your own content to make it more accessible for your audience. We see this as turning into a unique way to create serialized vertical video content for your customers or client's questions.
Keeping Up with the Vertical Video Wave
YouTube Shorts is more than a platform for short-form videos; it's turning into a burgeoning community of creators and viewers alike. Now, with these new tools and features, brands have unprecedented opportunities to engage, innovate, and monetize their content. As YouTube continues to roll out these features over the coming months, now is the perfect time for creators to dive in and explore the endless possibilities that Shorts offer. If you'd like to hear some unique ways you can use YouTube shorts and their new features in your brand's YouTube marketing strategy, feel free to reach out to us today!
