VideoHerd
Essential YouTube Videos For Your B2B YouTube Channel
Category: YouTube Content Strategy
So, you've decided to use YouTube as a part of your marketing strategy. Or maybe you're already doing so, and looking to see what videos you should post next.
Regardless of your situation, we've been in your shoes many times and tell our clients the same thing:
Regardless of what video anyone tells you to make, be sure you're creating content your audience would love to click on.
Now, with that starting point in mind, let's look at 6 styles of B2B YouTube videos you can create to explain your brand and services to viewers and searchers who could one day purchase what you're selling.
These 6 videos are designed to take the audience through your company's process, prices, and unique insights, while simultaneously quelling any fears they may have about you.
Let's take a look at them.
Video Forewarning
First, I want to start this no-nonsense list by letting you know there won't be any lighthearted content like 'meet the team' or testimonials where it looks like you're holding a gun to the customer off camera.
That's too cheesy, and if we refer back to our golden rule, it's different from what your customers want to see.
This list comprises videos that get right to the heart of what your business offers in unique video formats. They are in order from the highest to the lowest on the sales funnel.
1. The Business Story Introduction Video
The Business Story Intro Video is an essential part of any B2B channel, as it sets the tone for all other videos and helps establish a connection with potential customers. In this type of video, you want to briefly overview your business's backstory and the products or services you offer.
It's also vital to balance showing your business's strengths and being overly self-promotional. Instead of simply patting yourself on the back and talking about how great your business is, focus on the unique value you provide to your customers.
For example, highlight the problems in your industry that sparked the idea for your business. Then, reveal your products or services that solve for said problem. And finally, don't forget to keep it human. Tie in the benefits your customers can expect when working with your business.
Overall, it's essential to be give a clear overview of your business/brand-story while highlighting the unique value you provide to your customers, all while not being too self-promotional. Which can be a tough ask.
Fortunately, If you need help walking this line, check out our Creative YouTube Consulting Services for more information below.
2. The Visual Walkthrough Video
For each of your primary services or products, making a video (or series of videos) demonstrating how your service works in real time is a great way to boost your channel's success.
One of the key benefits of creating a visual walkthrough video is that it significantly builds confidence in your brand when you demonstrate your service in action.
And, if you're working with intangible products or services, an animation or analogy can work wonders as well.
Additionally, a visual walkthrough video can save you time on the sales process as well. Instead of having to hop on calls or put together PowerPoint presentations for new clients, you can simply direct them to your video.
This helps streamline your sales process and allows potential customers to engage with your brand on their own terms.
Overall, the Visual Walkthrough should be informative, engaging, and easy to follow without getting too far in the weeds that they tune out. Make sure to sprinkle visuals, animations, and graphics throughout to help explain your service clearly and concisely.
If you'd like advice on how to layout your visuals before spending a hefty amount on graphic designers to mock a few up for you, you can always reach out to our B2B YouTube experts at any time.
3. The Sales Team Q&A Video
The Sales Team Q&A Video is another necessary video for your B2B channel, as it allows talking about the common concerns potential customers might have about your products or services.
This type of video can help build trust with your potential prospects, especially if you can point out any flaws, or common mistakes in the buying process, positively.
To create a compelling Q&A video, you'll need to start by identifying the most pressing questions that potential customers may have about your products or services.
One way to do this is to interview your sales team or experts to find out what customers are most concerned about and what areas they find most confusing. Once you have a list of the most common questions, you can create a script or outline for your video that addresses each question.
Use clear and straightforward language to explain your products, and use visuals or animations to help make complex ideas more accessible and drive the point home.
4. The Thought Leadership Video
Thought Leadership Videos are a powerful tool for establishing your brand as a trusted authority in your industry.
And, after all. We buy things from people we trust.
While the "thought leadership" term may be overused in the business world, the concept remains essential for building captivating content your potential prospects will watch.
A Thought Leadership Video can take many forms. Still, at its core, this video showcases you or your expert's unique perspectives and insights on a particular topic related to your industry.
This could be a breakdown of a complex process like commodity trading or a deep analysis of trends happening in your industry.
To create an effective Thought Leadership Video, it's integral to focus on providing valuable information and retaining the human element. This is much easier said than done. If you're looking to make your Thought Leadership videos less robotic, we can help. Reach out to us today and we can help you get started on your compelling thought-leadership video.
5. Best Performing Blog as a Video
If you're looking for content for your B2B YouTube channel, your existing blog posts can be a goldmine of ideas.
You can create video content that drives engagement without reinventing the wheel by identifying your website's highest-performing articles (or pages!).
When selecting blog articles to turn into B2B videos, it's vital to focus on those that have performed exceptionally well in engagement metrics, such as page views, time spent on the page, and social shares.
These articles have demonstrated their appeal to your audience and can be repurposed into video content with a high chance of success.
To do this, identify the key takeaways or themes that made the article successful; then, create a script that expands on these themes and provides references to your products and services.
This allows you to dive deeper into a particular topic and lets viewers see an illustrated version of your articles.
By repurposing your top-performing blog content into video format, you can tap into a new audience on YouTube while reinforcing your brand's industry expertise.
6. Original Research Video
An Original Research Video is a powerful way to increase authority in your industry and your SEO.
By conducting your own research and presenting your findings in a clear and engaging video format, you can make a valuable, hard-hitting video that could sway potential clients to your side.
This type of content can be particularly effective in B2B channels where decision-makers often seek data-driven solutions.
If you do decide to create an Original Research video, make sure to try your hardest to create and develop insights from your own data. Otherwise you could end up in YouTube Jail:
When creating an Original Research Video, it's essential to ensure that your research is relevant and compelling to your target audience - which we can help you with our Creative YouTube Consulting services.
While these videos sound great, they require a lot of leg work to produce. This legwork may involve conducting surveys, analyzing industry data, or interviewing experts in your field.
Additionally, by offering a relevant lead magnet, such as an ebook or white paper, you can further engage your audience and generate leads for your business.
