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Top 6 B2B YouTube Channels | Mastering YouTube Content Strategy
Category: YouTube Content Strategy
Are you looking to learn from the best in the B2B marketing space? If so, I think you're in the right place.
Here is our curated list of the top B2B YouTube channels that are mastering YouTube content strategy. Don't forget, if you'd like to see the B2C version click here.
These industry kings and queens not only have exceptional products and services, but they also have unique ways in which they captivate and attract viewers.
Let's uncover their secrets to successful YouTube content strategy!
The Top 6 B2B YouTube Channels Ranked:
1. Ahrefs
About the Brand
Ahrefs is an online B2B Search Engine Optimization tool kit that businesses use to monitor, fix, and enhance their search engine rankings. A popular choice among marketers, Ahrefs consistently educates its clients and casual viewers on the SEO world. Their emphasis on delivering this high-value free content makes it a defining aspect of their YouTube content strategy, earning them the number one spot on this list.
Why It Makes The List
Ahrefs claims the top spot because they've centered their YouTube content strategy around offering free digital marketing tutorial videos. Through these videos, viewers can gain insider knowledge on how to boost their visibility on Google. Turning dry topics into educational videos is always a process we can get behind.
While much of the information shared requires years of experience in the SEO world, Ahrefs generously provides it for free, often promoting their product subtly or not at all. Additionally, they offer courses and boot camps that continue their tradition of providing solid training. These elements show a firm grasp of YouTube marketing strategy combined with expertise in YouTube SEO which looks to contribute to the rapid growth of both their channel and business.
2. Databox
About the Brand
Databox is a B2B brand that simplifies connecting your data from APIs, spreadsheets, and databases into a single visual platform. Positioning themselves as the 'Analytics Platform for Everyone,' they help businesses consolidate their often disparate datasets into one precise location.
Having used Databox, we can attest that they have an impeccable YouTube marketing strategy and offer a fantastic product for uncovering insights within your data.
Why It Makes The List
After consuming a considerable amount of Databox content, choosing just one thing they excel at is challenging. However, if I had to put it in one word, it would be "Datasnacks." Datasnacks is a series on their YouTube channel where their experts tackle real-world questions using Databox's dashboard.
From generating reports on website sessions from your email outreach campaign to tracking conversion rates in Google Analytics, Databox's Datasnacks series covers many topics while expertly showing viewers how to build typical B2B reports on their product.
Moreover, Databox's video titles and descriptions are expertly optimized for YouTube SEO. In fact, you may stumble upon one of their episodes while seeking help for your work report without even realizing it's a Databox video. Regardless, you'll be grateful you stuck around, as they offer many great data analysis tips and tricks, which is why Databox gets a well-deserved number 3 spot on our list.
3. Descript
About the Brand
Descript is an AI-powered video, audio, and presentation editor that transforms anything you record into polished content. Descript is a computer app that allows you to record your screen, microphone, and camera to create content for marketing, sales, internal updates, or even podcasts.
Moreover, their AI-powered tools can edit out your verbal fillers like 'ums' and 'uhs,' replicate your voice, and let you insert new sentences you may have missed - just by typing them in. This creativity also extends to their B2B YouTube marketing content.
Why It Makes the List
While Descript's product is impressive in its own right, its YouTube content strategy is equally impressive. We chose Descript for this list because they've invested in and are fearless in producing high-quality quirky comedic content demonstrating how their innovative product solves users' pain points. The way they seamlessly position their product as the solution in their videos is a marketing lesson, and they pull it off in a fun way.
Moreover, even in their less-produced videos, they maintain quality and value for the viewer, delivering tutorials with top-notch production quality. This approach benefits Descript users and their YouTube SEO rankings, making them a worthy addition to our list.
4. Adobe Creative Cloud
About the Brand
Adobe Creative Cloud is a well-known name in the world of creative software. As a division of Adobe, they develop some of the best software tools millions of creators use globally. Here at VideoHerd, we regularly use Adobe products like After Effects and Photoshop, so we may be a little biased!
Given their expertise in crafting software that enables great content creation, it's no surprise that Adobe Creative Cloud also boasts an exceptional YouTube Content Marketing Strategy.
Why It Makes the List
Adobe's approach to content marketing is among the best we've encountered. They skillfully utilize their technology, talent resources, massive marketing budget, and YouTube to its full potential. First, let's consider their YouTube Shorts strategy.
In these Shorts, Adobe features expert creators using their tools to build unique projects, followed by a breakdown of how they achieved the final product. These snackable content pieces quickly demonstrate the usefulness of Adobe's products for businesses and individuals alike.
Moving on to their long-form YouTube content, we're greeted with many tutorial series that offer comprehensive guides on creating stunning Hollywood effects using Adobe software. They also showcase their latest product releases, such as Adobe Substance 3D and Adobe's Canva competitor: Express. Combining cutting-edge topics and unique thumbnail designs that indicate the featured program the video will be on also contributes to a user-friendly YouTube content marketing experience that has undoubtedly boosted their sales.
Lastly, a quick scroll through their comment section reveals Adobe's attentiveness and responsiveness to their dedicated creator community. They often engage with users who suggest new features, thanking them for feedback. While many B2B channels shy away from responding to random internet commentators due to the fear of messages being mistaken, Adobe's approach demonstrates the value of fostering an open conversation with its audience.
5. Contentful
About the Brand:
Contentful is a Content Management System that helps companies organize large amounts of content online, making it an essential tool for B2B developers. Not only is Contentful recognized for its user-friendly content management system, but they also excel at YouTube marketing.
Why It Makes the List:
Contentful earns a spot on our list due to its innovative YouTube influencer content strategy. In the API and CMS developer world, obtaining accurate information to use the technology effectively can be challenging. Furthermore, even if you produce the right information for those developers, there's no guarantee they'll see it.
Contentful addresses this issue by partnering their top developers with coding influencers on YouTube to create apps using Contentful. This clever combination is one of the many reasons why we admire Contentful and its creative YouTube marketing strategy. Additionally, their knack for making dry-er topics more engaging and their excellent storytelling in their content production deserve recognition too.
6. Canva
About the Brand
Canva is a graphic design platform that allows businesses to easily create stunning content. Offering a massive library of templates, images, and design elements, Canva lets users produce professional-looking designs for social media, presentations, and marketing materials for a fraction of what a graphic designer would cost. Canva has become an essential tool for designers, marketers, and businesses to propel their brand imagery, but their colorful content strategy really sets them apart.
Why It Makes the List
Canva makes the list due to its engaging and informative YouTube content strategy. The Canva marketing team consistently produces high-quality videos that showoff tantalizing graphic design capabilities while offering valuable tips and inspiration for users of all skill levels. Canva's YouTube content, including tutorials and Shorts, showcases its usefulness while educating audiences with content fit for the social media demographic.
Get Strategic With Your YouTube Channel Today:
And there you have it – a whirlwind tour of the best B2B YouTube channels that are dominating in the content strategy sector. These channels have shown us how far the power of creativity and free education can go. Now, as you implement their valuable lessons into your brand's YouTube strategy, remember to have fun and let your unique voice shine.
If you're looking for guidance on your video marketing journey, don't hesitate to reach out to us here at VideoHerd as well. Drop us a line any time and let's create some amazing content together. See you on the Tube!
