VideoHerd
YouTube Shorts Updates & Linking Changes
Category: YouTube Lead Generation
YouTube’s New Linking Updates on Shorts
In a bid to reduce spam and increase ad revenue, YouTube has implemented a shrewd new addition to their link policies for Youtube Shorts. The alterations provide creators the opportunity to incorporate up to 14 links on their banners, allowing for greater content sharing. For more insights, read the article on these updates from Search Engine Land.
Link Spam Reduction and Banner Link Changes
Amid a determined effort to combat spam, YouTube has made significant strides in refining its YouTube Shorts platform. Throughout August, a proactive stance has been taken to curtail spamming activities.
A significant change will take effect on August 31st, 2023: YouTube will stop allowing clickable links in the comments and descriptions of YouTube Shorts. In addition, from August 10th, channel header banner links have been gradually phased down.
These adjustments collectively underscore YouTube's commitment to streamlining the YouTube Shorts experience. Notably, these banner links are being relocated from the top right of the channel page to a more user-friendly position underneath the profile picture.
This strategic repositioning is aimed at enhancing user navigation and engagement while fostering a more seamless and efficient interaction with the YouTube Shorts format.
What These YouTube Updates Look Like?
In terms of appearance, while initial impressions might be concerning, the upcoming feature holds substantial promise, especially for YouTube marketers. This innovation grants creators a remarkable leap from the previous limit of four links on their banner. Now, they can discreetly place up to 14 links to seamlessly share pivotal content with their audience. This expanded banner space offers an optimal platform to spotlight lead magnets, services, and landing pages, effectively enhancing the scope of your YouTube lead generation game.
Conversely, the realm of Shorts content is undergoing a transformation. The ease of linking back to websites via Shorts descriptions and comments is being phased out. These changes underline YouTube's commitment to refining user interaction and engagement, marking an evolution within the landscape of YouTube Shorts.
The New Generation Of Linking on Shorts
Curious minds might ask, "Is that all there is to linking on Shorts?" Well, the answer is a reassuring no. YouTube is actively pursuing the implementation of 'content links' within your Shorts. These innovative links are designed to effortlessly guide viewers to content on the YouTube platform. Beyond convenience, this novel approach also facilitates the delivery of more targeted ads. Consequently, this strategic enhancement deepens the connectivity between the Shorts platform and long-form YouTube content. Prepare for an exciting era of seamless linking within the dynamic landscape of YouTube Shorts.
Strengthen Your Off-YouTube Lead Generation Workflow with Us
In light of these significant link changes and the substantial September update at YouTube, you might find yourself contemplating the need to refine your external linking strategy within the realm of YouTube Shorts. If you're seeking guidance on how to navigate these shifts and optimize your approach, feel free to connect with us. Our team at VideoHerd is here to offer a complimentary consultation. Reach out to us here, and let's collectively shape a strategy that aligns seamlessly with the evolving landscape of YouTube Shorts.
